Hip hop fashion, also known as big fashion, is a distinctive style of dress originating from African American, Latin and other inner city youth on the scene of New York City later followed by Los Angeles, Houston, Chicago, Philadelphia, the San Francisco Bay Area, Detroit, Memphis, Virginia, Atlanta, St. Louis and others. Each city contributed various elements to its overall style seen worldwide today. Hip hop fashion complements the expressions and attitudes of hip hop culture in general. Hip hop fashion has changed significantly during its history, and today, it is a prominent part of popular fashion as a whole across the world and for all ethnicities.
fashion as a whole has definitely influenced the rap game. it has made alot of artists to be creative and find their own style which suits them and also has inspired them to make their own clothing brand .
most of the popular brands that artists wear are:
nike : nike is a sports swear/ street wear clothing brand. it is known all around the globe and is mostly worn in the US. nike was also founded in america by two people named Bill Bowerman, Phil Knight. (made since 25 january 1964)
versace: Gianni Versace S.p.A., usually referred to as Versace, is an Italian luxury fashion company and trade name founded by Gianni Versace in 197
gucci: Gucci is an Italian luxury brand of fashion and leather goods, part of the Gucci Group, which is owned by the French holding company Kering. Gucci was founded by Guccio Gucci in Florence in 1921
adidas:Adidas AG is a German multinational corporation, headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe and the second biggest in the world
many artists sponsor these brands which help them with promotion and they also show up in advertisement videos
some examples of the type of clothes and accessories rappers wear
- JAY Z: Rocawear
- Puff Daddy: Sean John. …
- 50 Cent: G-Unit. …
- Wu-Tang Clan: Wu Wear. …
- Pharrell: Billionaire Boys Club, Ice Cream. …
- Tyler, the Creator: GOLF. …
- Lil Wayne: Trukfit. …
- Kanye West: Yeezy.
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